Effective Date: February 16, 2026 | Last Updated: February 16, 2026
Brazilian Top Team North Dallas ("BTT North Dallas," "we," "us," or "our") operates the website www.bttnorthdallas.com (the "Site") and provides Brazilian Jiu-Jitsu instruction and related services at our two physical locations in Richardson and Irving, Texas. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, submit a form, communicate with us, or interact with our advertising.
By using our Site or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use our Site or submit any personal information.
When you fill out a contact or lead form, call us, email us, or visit our academy, we may collect:
When you visit our Site, we and our third-party service providers automatically collect certain information, including:
We may receive information about you from advertising platforms (such as Meta and Google), our CRM platform (GoHighLevel/ConversionBees), and other marketing tools in connection with our advertising and lead management activities.
We use the personal information we collect for the following purposes:
Our Site uses cookies, pixels, and similar tracking technologies. Below is a description of the key technologies we use:
We use Meta Pixel on our Site. This technology, provided by Meta Platforms, Inc., tracks visitor actions on our Site after they click on or view our Facebook or Instagram advertisements. This allows us to measure the effectiveness of our advertising and deliver targeted advertisements to you on Facebook, Instagram, and other Meta platforms. Meta Pixel collects data such as pages viewed, actions taken (e.g., form submissions), browser and device information, and IP address.
We may also use Meta's Conversions API (CAPI) to send event data—including hashed versions of your name, email address, phone number, and IP address—directly from our server to Meta's servers to improve ad performance measurement.
We may share your personal information (such as email address or phone number) with Meta to create Custom Audiences for targeted advertising. Meta matches this information (in hashed form) with its users to allow us to show relevant ads to specific audiences. We may also create Lookalike Audiences to reach new potential students similar to our existing community.
Data shared with Meta is subject to Meta's Privacy Policy. You can opt out of Meta's interest-based advertising by adjusting your Ad Preferences on Facebook or using the Digital Advertising Alliance's opt-out tool.
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to analyze how visitors interact with our Site. The information generated—including your IP address—is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of our Site, compile reports on Site activity, and provide other analytical services.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. We also use Google Ads remarketing to display advertisements to visitors who have previously visited our Site as they browse other websites in the Google Display Network, YouTube, or Google Search. Google uses cookies to serve ads based on your past visits to our Site.
We may use Google Enhanced Conversions, which sends hashed first-party customer data (such as email address or phone number) from our Site to Google to improve conversion measurement accuracy.
You can opt out of Google's use of cookies for advertising by visiting Google's Ads Settings. You may also opt out via the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.
Our lead capture forms are provided by ConversionBees (powered by GoHighLevel), our customer relationship management (CRM) platform. When you submit a form on our Site, your information is transmitted to and stored in our CRM system. ConversionBees/GoHighLevel may use cookies or tracking scripts to manage form functionality and track form submissions.
You can control or delete cookies through your browser settings. Most browsers allow you to block or delete cookies, but doing so may affect the functionality of our Site. For more information on managing cookies, visit your browser's help documentation.
Do Not Track (DNT) Signals: Our Site does not currently respond to "Do Not Track" browser signals. However, we honor Global Privacy Control (GPC) signals as a valid opt-out request for the sale or sharing of personal information, as required by applicable law.
By providing your phone number and submitting a form on our Site, you consent to receive text messages (including marketing and promotional messages) from Brazilian Top Team North Dallas at the number provided.
We comply with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and all applicable A2P 10DLC messaging guidelines and carrier requirements.
By providing your email address, you consent to receive emails from BTT North Dallas, including marketing, promotional, informational, and class-related communications.
We comply with the CAN-SPAM Act and the Texas Business & Commerce Code provisions regarding commercial electronic messages.
We may share your personal information with the following categories of third parties:
We do not sell your personal information for monetary consideration. However, sharing data with advertising platforms for targeted advertising purposes may constitute a "sale" or "sharing" of personal information under certain state privacy laws (such as the CCPA/CPRA and TDPSA). You have the right to opt out of this activity (see Section 8).
Depending on your state of residence, you may have the following rights regarding your personal information:
If you are a Texas resident, you have the right to:
We will respond to verified requests within 45 days (which may be extended by an additional 45 days with notice). If we deny your request, you may appeal by contacting us at info@bttnorthdallas.com with the subject line "Privacy Rights Appeal." We will respond to appeals within 60 days.
If you are a California resident, you have the right to:
Categories of personal information collected in the prior 12 months: Identifiers (name, email, phone, IP address); Internet or electronic network activity (browsing history, interactions with our Site); Geolocation data (approximate, from IP address); Inferences drawn from the above.
Categories of personal information sold or shared for cross-context behavioral advertising: Identifiers (hashed email, phone) and internet activity data shared with Meta and Google for targeted advertising purposes.
To submit a CCPA request, see Section 8 below or contact us at info@bttnorthdallas.com. We will verify your identity before processing requests. You may also designate an authorized agent to submit requests on your behalf.
Residents of Virginia, Colorado, Connecticut, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of targeted advertising and the sale of personal data. To exercise any rights available to you under your state's law, contact us using the methods described in Section 12.
Under certain state privacy laws, sharing personal information with advertising platforms for targeted advertising may be considered a "sale" or "sharing" of personal information. You have the right to opt out of this activity.
To opt out of the sale or sharing of your personal information:
You may also control advertising tracking through the platform-specific opt-out links listed in Section 3.
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and secure third-party service providers.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
In the event of a data breach affecting your personal information, we will notify you and the appropriate authorities in accordance with applicable law, including the Texas Identity Theft Enforcement and Protection Act (notification within 60 days) and other applicable state breach notification laws.
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:
When personal information is no longer needed, we will securely delete or anonymize it.
Our Site is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13 through our website or online forms. While BTT North Dallas offers martial arts programs for children ages 4 and older, all enrollment inquiries and form submissions must be completed by a parent or legal guardian.
If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a child under 13, please contact us at info@bttnorthdallas.com.
If you have questions about this Privacy Policy, wish to exercise any of your privacy rights, or need to submit a request, you may contact us by:
We will respond to privacy-related inquiries within 45 days of receipt.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and post the revised policy on our Site. Your continued use of our Site after changes are posted constitutes your acceptance of the updated Privacy Policy.
We encourage you to review this Privacy Policy periodically.
